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…from my perch in Canada UKIP vote collapsed Conservative share of vote climbed 5.5% BUT…Labour vote climbed almost 9.6% UKIP toehold with the working class slipped; Labour benefited as they came home May can govern for 5 years given that because Sinn Fein never takes their seats, she only needs…

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Lesson Four: The Discipline of Forgetting There is an anecdotal story of an ad agency that was hiring a new creative director. They sent him a sample ad to complete. Likely it was for some analgesic pain reliever. He came back with a headline and copy that was something like:…