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…from my perch in Canada UKIP vote collapsed Conservative share of vote climbed 5.5% BUT…Labour vote climbed almost 9.6% UKIP toehold with the working class slipped; Labour benefited as they came home May can govern for 5 years given that because Sinn Fein never takes their seats, she only needs…
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Here in Canada the federal government has been toying with the idea of introducing proportional representation (PR) to our electoral process. I know the typical argument against it. That PR often leads to hung parliaments, incessant horse-trading to get any legislation passed and, especially where thresholds are low, it can…
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Lesson Four: The Discipline of Forgetting There is an anecdotal story of an ad agency that was hiring a new creative director. They sent him a sample ad to complete. Likely it was for some analgesic pain reliever. He came back with a headline and copy that was something like:…
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Lesson Three: Putting Creativity at the Core of Your Communication When I do creative work, I want to generate something that is not only interesting and engaging, ideally it should move people to contemplate taking action or thinking differently. When I write poetry or fictional prose, I am also charged…
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Lesson Two: The Power of the Subconscious Mind Really successful creative people have learned to utilize and harness the power of the subconscious mind and they naturally and easily access it. I’ll explain by picking up where I left off last time. So, as an ad agency Creative Director, I…
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Lesson One: No Straitjackets, No Vacuums The first rule of creativity is: create the right conditions for the creative process. Now that has little to do with the room you are in or the mood you are in. The right condition for the creative process is all about giving yourself…
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