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“”
It's no mystery really. .
. Most of us creative types
have either or both of two problems: we don't meet deadlines or we don't
understand marketing. That's where I'm
different. Yes, I'm creative -- that's why I've worked on some of the most
prestigious accounts. You see and hear my work on the web, TV, radio and in
print. I'm the guy agencies call on when they have a tough nut to crack. A couple of years ago an
agency was pitching an international insurance company that was about to
announce a red-ink problem. They were up against some very big shops. They
called me in for the pitch. I developed an integrated and multi-pronged
advertising and PR strategy that closed the deal. And it worked. In spite of
bad news, the client thrived. You see, I know business
AND I know what good creative is supposed to do. I have a philosophy of
creative: make the commonplace unusual. . . make
the unusual commonplace. It sounds simple. But look into the core of all
good marketing communications and that's what you'll find.
I've been a developer of
concepts and a copywriter for nearly 20 years and honestly I have never
missed a deadline. I've spent many years teaching my subconscious mind to
respond and develop creative concepts that garner attention . . . under
pressure. Give me the briefing . . .
and let's go blow some minds.
Does
business matter? I'm sure you've seen some
of the terrible advertising out there today. Video rental stores throwing
nerds at you. Freaks selling products. What went wrong? Quite simply rave culture
doesn't sell products. You have to understand the objectives of business and
the needs and thinking of the target market. As someone who has launched
numerous traditional and e-commerce businesses, I know what good advertising
and marketing communications is supposed to do. And I won't hand you or your
clients something that I don't personally believe in or find compelling.
I know
the game . . . just put me in it After years as a launcher
of businesses and as a creative director, I've got well worn neural pathways.
In other words, I'm a quick study. Just tell me the communications challenge
and I'm on it. Retail. Industrial.
Not-for-profit. BtoB. Tech. Consumer. Where haven't
I worked. . . and been successful? I'm "agency
compatible". I'll get the drift of your culture, your account people,
your business philosophy and the depth of your junior staff in a flash. So
when I attend a meeting with a client, it's
seamless; I'm part of your team as far as anyone knows. Meanwhile, back at the
shop I can head up your project creative team, develop marketing
communications plans and strategies . . . and impart a thing or two to your
junior staff.
Big
bucks, right? I know how much your
agency needs to bill to compete and survive. I'll leave you lots of room for
your markup. Best of all, you'll get the kind of seasoned, scintillating work
that makes clients open their wallets and assign more and bigger projects to
you. Believe me, this is an offer that WILL improve the bottom line
and maybe win your shop a few awards.
Let's
talk. . . So this is where the
"long copy" comes to an end. Let's meet and talk. You can call me right
now on my cellphone at 905 299 7777 or e-mail me (see below). And between now
and when we meet, click the link at the bottom of this page and go to the
next-door web page that tells you more about me. I look forward to hearing
from you today. Sincerely, Richard M. Landau Next door there's more . . .ZAP HERE!!!!
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